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Tuesday, May 27, 2008

A PR Approach I never thought of ... for MHR!

Ok. We have my dentist's daughter, rabbit Miss Bitsy, as our mascot. She's really hip hop, but these 3 cats here are seething, so I'm going to put them to work. Forget web optimizers, Google rankings. The cats are going to get us the advertisers we knead. Meow meow and how! Thanks to Marja!

Cat puts Japan rail firm on track

A loss-making Japanese railway company is back on track thanks to the popularity of a stray cat.

Wearing a black cap and posing for photos with passengers, Tama the tabby is credited with boosting Wakayama Electric Railway's revenue by 10%.

The firm had to axe all staff at Kishi station in western Japan two years ago.

But Tama stuck by her post and was rewarded with promotion to station manager. The pet mascot even has her own office, a former ticket booth.

The feline, who was born and raised at the station in the city of Kinokawa, Wakayama prefecture, is living proof of the Japanese belief that cats are good luck.

"She never complains, even though passengers touch her all over the place. She is an amazing cat. She has patience and charisma. She is the perfect station master," said Yoshiko Yamaki, a spokeswoman for the rail company.

The nine-year-old - who receives cat food in lieu of a salary - won national stardom last year when the firm formally appointed her as "station master".

Since then passengers have been gradually returning, recently rising 10% to about 2.1 million a year.

The cat has spawned a range of popular merchandise, including a picture book called: "Diary of Tama, the Station Master."

Story from BBC NEWS:

Published: 2008/05/27 12:36:34 GMT


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